excellent customer service

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Tuesday 20 May 2014

This Month’s Appletree Award for Customer Service goes to …

This Month’s Appletree Award for Customer Service goes to … … the NHS! Yes, I’m being serious! In particular the award goes to three people who […]
Monday 14 March 2011

Does a brand need a logo?

The instantaneous reaction to the word ‘brand’ cultures up a logo, a symbol which is recognisable for that company. It is an image or shape that […]
Friday 17 September 2010

What’s added value in marketing?

In one of the questions I answered in LinkedIn, one responder asked me what I meant by added value. He thought it referred to the difference […]
Wednesday 21 July 2010

Do you deliver what’s expected?

Recently I was out with my husband and his parents, looking for somewhere to get some lunch, on a Sunday, in a town we were passing […]
Friday 21 May 2010

Having a niche is not limiting yourself

I got a flat tyre last week. After it was duly changed by my husband (he did offer!) I had the task of sourcing a replacement. […]