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Are Newsletters Still Relevant Today?

At one of our client marketing review meetings recently our client asked - are newsletters really useful anymore?  Do people really read them and are they good for our business? My response?  A resounding yes! Agreed,...

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How not to do newsletters

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] There are three secrets to publishing a great newsletter, that gets read and that will bring you business. 1. Planning ? don?t do any. Just make it up as you go...

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Planning for Success

Ad hoc marketing doesn?t work. You can?t send one email newsletter and sit back and expect the phone to ring. You can?t go to one networking meeting and expect everyone there to give you business. Good...

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CSR: PR for your business?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] CSR can be divided into four sections - people, premises, purchasing and promotion: People - we make sure our staff get the training they need and have the best equipment and environment...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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