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Tuesday 11 February 2014

In the A – Z of Marketing D is for … Direct Mail

In the A – Z of Marketing D is for … Direct Mail In a world dominated by the internet and social media, most businesses seem to […]
Wednesday 27 April 2011

How not to do direct mail ? part 2

About 18 months ago, we got in touch with a company that sells mailing lists, to see if they could provide us with useful contacts for […]
Wednesday 20 April 2011

Please stop sending junk mail!

What do insurance companies, garden supplies, office stationery, solar panels and window blinds have in common? Leaflets advertising them were all delivered to my home recently, […]
Wednesday 13 April 2011

How not to do direct mail

?Dear Sir or Madam? – if you really want to get my attention, make a phone call first to find out my name, instead of addressing me […]