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In the A – Z of Marketing D is for … Direct Mail

In the A - Z of Marketing D is for ... Direct Mail In a world dominated by the internet and social media, most businesses seem to forget the power of direct mail. Direct mail is a...

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How not to do direct mail ? part 2

[caption id="attachment_1403" align="alignleft" width="85" caption="Chantal"][/caption] About 18 months ago, we got in touch with a company that sells mailing lists, to see if they could provide us with useful contacts for one of our clients. At...

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Please stop sending junk mail!

[caption id="attachment_1403" align="alignleft" width="85" caption="Chantal"][/caption] What do insurance companies, garden supplies, office stationery, solar panels and window blinds have in common? Leaflets advertising them were all delivered to my home recently, on the same day, by...

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How not to do direct mail

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] ?Dear Sir or Madam? - if you really want to get my attention, make a phone call first to find out my name, instead of addressing me that way. ?We currently have...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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