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How Do You Make Your Marketing Go with a Bang?

It’s 7am on a Wednesday morning at the beginning of November and I’m asleep in bed, in a cosy little hotel in Yangshuo in China. I’m woken by the sound … of fireworks! Looking out of...

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Are You Scaring Off Your Customers?

There are some businesses that actually scare off their clients and prospects through bad or downright scary marketing. I hope you’re not one of them! This blog will show you some examples of good, bad and...

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What are the 3Ps of Presenting?

Over the years I’ve heard many different tips and ideas on how to give great presentations. Recently I learnt about the 3Ps of Presenting from a brilliant presenter and speaker, Tom Balmont, who also happens to...

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New Term – New Start for Your Marketing!

September is the time of year when kids go back to school after the summer and students go back to University to start their studies again. A new term and a new start. In business, many...

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Write a Book to Show off Your Business Expertise!

This month in the blog we’ve been looking at the challenge of building up your business reputation and how you can do this by showing your business expertise to potential clients. Whether you’re new to business...

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How Can You Promote Your Business Through Workshops?

This month in the blog we’ve been looking at how best to show what’s different about your business. In part one we considered why you need to stand out from the busy market place and you...

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It’s Time to Introduce the World to the Real You!

In last week’s blog we looked at the importance of showing what is different about your business. It’s a competitive world and there are many other businesses that provide similar, if not identical services to yours. Click...

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Can You Afford to Have a Marketing Summer Holiday?

In the recent issues of Scribbles, my email newsletter, we talked about whether or not you should give your marketing a summer holiday. It’s tempting to sit back, enjoy the sunshine and not have to worry...

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Use Videos to Build up Your Credibility

This month in the blog I’ve been writing about the importance of credibility, and how it is a vital marketing tool. Credibility is what you need in order to build up the right level of trust...

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How Can You Build up Your Credibility?

How Can You Build up Your Credibility? One of the most important marketing tools is credibility. Without it, potential clients won’t believe you when you say that you can help them. They will not learn to...

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Latest Blog

Connection on the Ski Slopes

10 years ago, I went skiing with a group of other business owners. The group...

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Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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