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In the A-Z of Marketing – I is for Ideal Clients

“How’s business?” I asked the website designer I was chatting to at the networking meeting. “Not bad,” he replied “But we could do with some more clients." “What sort of clients are you looking for?” I...

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Are You Ready for a Game of Marketing Bingo?

In any industry there will be a lot of jargon – words and phrases which people from that industry understand. I bet you know a lot of jargon from your industry! The problem with jargon is...

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10 Top Marketing Tricks

In my last blog I wrote about 10 marketing activities that you can use to promote your business, that won’t cost you any money. You can read it here if you missed it. In this post...

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What Do You Do When Your Sales Pipeline Is Full? (It Is Full Isn’t It?)

 Click here to listen to this free webinar. You do have a full sales pipeline, don’t you? Prospects who are queuing up to work with you, waiting until you have space to fit them in …?...

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Are You Leaving Your Business Success to Luck?

We’re half way through the year, as I write this blog post in June 2017. How has the first half of the year been for you? Are you on track to reach your goals for this...

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Four Simple Ways to Grow Your Business

There are four simple ways in which you can grow your business. Too many coaches, consultants and trainers attempt to promote everything they do to anyone with a pulse and a credit card. The result? A...

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It Takes Two to Tango in Business!

Running your own business can be tough, especially if you try to do it all on your own. The same applies to promoting your business, so in this issue, let’s look at how you can work...

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Where Do Your Clients Hang Out?

If you read last week’s blog (which you can read again here) then you should now have a better idea of who your ‘ideal’ clients – the ones you really want to work with, who are...

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Why Do You Work for Not-so-Perfect Clients?

When someone asks you who your clients are, is your answer something like, "Anyone with a pulse and a credit card?" If it is, I'm going to let you into a secret. No matter how hard...

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What Makes Your Business REALLY Different?

When you run a coaching, consulting or training business, you face tough competition. There are literally thousands of other people out there, doing something similar to you, going after the same potential clients as you. While...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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