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Why Isn’t My Business Growing?

Is your business growing as quickly as you’d like it to? Is it growing at all? Or has your business reached a plateau and you find that you just can’t get past that certain number of...

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How Do I Get More Referrals?

In last week’s blog we looked at the problem that many small businesses face – the cost of marketing. Yes, it can be expensive, especially if you get it wrong. I shared a number of marketing...

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How Do You Do Seven Star Customer Service?

I read somewhere that the Burj Al Arab in Dubai is the only seven star hotel in the world. I also read that the Customer Service Manager had three simple standards for great customer service. They...

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How Well Do You Know Your Clients? And How Important is it That You Do?

How Well Do You Know Your Clients? And How Important is it That You Do?   The last time I went to the hairdresser, I sat down and complained "My hair just isn’t working! It's only...

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Do You Know What Your Customers Really Think of You?

Do You Know What Your Customers Really Think of You? This year at Appletree we're doing a lot to make our business more responsible. We renewed our membership of the clever 3P CSR Programme, which helps...

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Why I Still Love My Skoda – One Year On

Why I Still Love My Skoda - One Year On Just before Christmas 2012 I treated myself to a new car. It's a Skoda and when I first heard that the car that matched all my...

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Stepping into your client’s shoes

I recently returned from an amazing sponsored horse ride in India, where one of my fellow riders taught me an important lesson about marketing. On the very first day of the ride, the first time we...

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Keep in Touch by Being Creative

When the exhaust fell off my car last month, I phoned a local tyre and exhaust specialist. They gave me a good price so I got the car there, they fixed it and it was ready...

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Be a pest ? Everest

A little while ago I wrote on this blog how impressed I was with the customer service we received last autumn when we bought new windows from Everest. The company has gone to great lengths to...

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Using customer excellence to grow your business

There are many ways in which you can grow your business and one of the most effective is by selling more of your existing services to your existing clients. To do this, you need a strong...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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