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Why you shouldn’t neglect your blog

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] All the excitement of creating or building a blog, the newness of it all, can be quite short lived. Many would-be writers avidly start their blog with great gusto and go through the...

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Why it’s important how your blog looks

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] I read a lot of blogs, and this means I get to see a lot of blog designs. Usually I'm tempted to go to these blogs because the headline or permalink,...

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10 steps to succeed in online marketing

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] There are many examples of online marketing throughout the internet for all of us to see, and plenty of posts and articles from gurus and experts all saying how wonderful their versions...

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What makes a good newsletter?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] As a result of doing some research into what people think about e-newsletters, the answers have been varied and very interesting, fuelled by diverse attitudes and individualistic insights. One thought is that...

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Why should people interact online?

[caption id="attachment_165" align="alignleft" width="85" caption="Alice"][/caption] Online marketing and social networking thrives on interaction. Without this, there is no purpose to doing any of it! It would be like talking to an empty room with an echo....

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Latest Blog

Connection on the Ski Slopes

10 years ago, I went skiing with a group of other business owners. The group...

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Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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