How NOT to Promote Your Business
You might have heard me say, just a few times, that ad hoc marketing does not work. I mention it in most of the talks that I give about marketing. I’ve written it countless times in...
You might have heard me say, just a few times, that ad hoc marketing does not work. I mention it in most of the talks that I give about marketing. I’ve written it countless times in...
Every year in December, people start talking about Christmas and what it’s really about. For me, one of the most important aspects of the festive season (aside from spending as much time in our local pub...
No matter what sort of marketing you do for your business – whether it’s networking, social media, attending exhibitions or something else – there are three key elements to marketing that you must consider first. For...
Over the years I’ve heard many different tips and ideas on how to give great presentations. Recently I learnt about the 3Ps of Presenting from a brilliant presenter and speaker, Tom Balmont, who also happens to...
This month in the blog we’ve been looking at the challenge of building up your business reputation and how you can do this by showing your business expertise to potential clients. Whether you’re new to business...
In the recent issues of Scribbles, my email newsletter, we talked about whether or not you should give your marketing a summer holiday. It’s tempting to sit back, enjoy the sunshine and not have to worry...
How Can You Build up Your Credibility? One of the most important marketing tools is credibility. Without it, potential clients won’t believe you when you say that you can help them. They will not learn to...
If your business is fairly new, you’ve recently moved to a new area, or you’re launching a new service to a new market, building up a strong reputation can be hard work. You need that reputation...
It’s that time of year when many people are thinking about, or actually going on holiday. A number of people I speak to tell me that all their prospective clients will be away now for the...
If you’ve read the previous two blogs in this mini series, you’ll know that this month I’ve been looking at the issue of not being able to grow business as well or as quickly as you’d...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...
My forthcoming book is the result of over 20 years of looking for better ways...
You might not be a big fan of Christmas. You might not even celebrate the...