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The Hotel Inspector Says ‘Keep it Simple’

Alex Polizzi, The Hotel Inspector, knows a thing or two about running successful hotels and about turning struggling establishments into ones that really thrive. While watching an episode on the TV recently, it occurred to me...

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Do People Really Buy People?

'People buy people' is a phrase you've probably heard more times than you need to, but when you sell a service it really is important. I'd like to share a story with you, to show you...

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Zen and the Art of Customer Service

What usually happens when you decide to stop using a service? You might email your service provider to tell them you're going and that's often it. No one waving goodbye to a valuable customer. No one...

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Do You Speak the Language of Your Clients?

Last week I was invited to an SEO webinar. It was only an hour long but still I got some useful tips out of it. Whilst on the call the speaker gave a few business stories...

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Why Do Your Customers Buy From You?

Do you know why your customers buy from you, rather than from one of your competitors? Do you know what keeps them coming back to you? You've probably worked out your USP - your Unique Selling...

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Why are websites like finely tuned cars? They need regular maintenance to retain optimum performance.

Having a business website is up there on the vast majority of business marketing plans.  You invest in setting one up, even if you go down the do-it-yourself route, in terms of time and money.  Are...

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Youtube. Why use it to grow your business?

The Finer Points of YouTube As soon as the word 'social media' pops up, I bet you automatically think Facebook, Twitter, LinkedIn or Google+. However, one form of social media that is increasingly important to small...

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Get to Where You Want to Go

How do you get your business to where you want it to be? Once you've set some objectives and goals that you want to achieve - the number of new clients, the increase in your turnover...

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Experience Business

Appletree has been helping to organise a business exhibition, Experience Business next month. The event will take place on October 10th at The Springs Hotel in Wallingford. Everyone is welcome to attend the free event. As...

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What?s Your Call to Action?

During a recent client meeting, we revisited the importance of a call to action (CTA) on the marketing material we produce for them.  This seemingly simple activity is often overlooked as is too obvious - we...

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Latest Blog

Connection on the Ski Slopes

10 years ago, I went skiing with a group of other business owners. The group...

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Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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