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In the A-Z of Marketing, V is all about Value

If you’ve read a few of my blog posts, you’ll know by now that when you sell a service to your clients, such as coaching, consulting or training, you don’t have anything tangible to sell. There...

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Don’t You Just Love it When Your Clients Complain?

Don't You Just Love it When Your Clients Complain? Do you look forward to receiving complaints from your clients, or do you cringe every time you answer the phone, in case there's an unhappy client at...

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Can Social Media Really Bring Business Your Way?

A very wise man once said "The only way to make sense out of change is to plunge into it, move with it, and join the dance." (Alan Watts, British philosopher). How can this sentence apply...

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Why Are You Working for Clients Who Don’t Appreciate You?

"I didn't realise that I don't have to work with clients who don't appreciate me!" This is what one of the delegates said at a workshop we ran earlier this year, when we were helping people...

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Why Create Content Marketing?

It's all about the content these days, and where you deliver it. From a host of stats from Google recently, this one caught my eye:  50% of consumers use a combination of search and social media...

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How Do You Use Social Media? Part 2

In Part 1  we considered ways of using social media effectively as part of your marketing plan.  Here are a few more suggestions for you to consider. 1.  Measurement is still key Marketers have always been...

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How Do You Use Social Media? Part 1

In business today, it is almost a given that social media forms part of a company?s marketing plan, regardless of the size of company.  London 2012 was the first truly ?social media Olympics?, the results for...

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What is Networking and How Does it Work? Part Two

Back in June I wrote a blog post about how and why networking works. Click here to read that postand read on for more reasons that you should use networking to grow your business. Face to...

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Animate your Content

Coming up with new ideas for your content can be challenging, encouraging people to read it is even more of a challenge! Your story about your business can cut through all the other information that we?re...

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15 Ways to Give your Business an Unfair Advantage ? Part Two

 Here are some great tips I read recently in Real Business Magazine. Click here to read part one; part three to follow soon! 6. Put social media at the heart of your business ?Social media isn?t...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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