call to action

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Friday 21 September 2012

What?s Your Call to Action?

During a recent client meeting, we revisited the importance of a call to action (CTA) on the marketing material we produce for them.  This seemingly simple […]
Monday 22 November 2010

Ineffectual landing pages are a waste of time

This sweeping statement has arisen because I see so many examples! In fact this covers two kinds of landing pages, since it refers to the webpage […]
Friday 6 August 2010

10 steps to succeed in online marketing

There are many examples of online marketing throughout the internet for all of us to see, and plenty of posts and articles from gurus and experts all […]
Thursday 1 April 2010

Keywords and keyphrases: what, why and how?

I accompanied Chantal to the Build a Better Business event organised by The Late Breakfast yesterday, where Chantal was giving a talk about how to incorporate […]