In the A - Z of Marketing, R is for - Referrals R could be about Reputation, Relationships or Regular Marketing. They are all important and I've written about all of them recently, so I decided...
In the A - Z of Marketing Q is for ... Questions In the olden days, to promote your business and sell your services to a potential customer, you would turn up at their office and...
What are Your Business's Core Values? What makes your business tick? What do you stand for? When you know the answers to these questions, you can use them to promote your business and really stand out...
In the A-Z of Marketing, J is for ... Joint Ventures According to Wikipedia, a joint venture (JV) is a business agreement in which the parties agree to develop, for a finite time, a new entity...
How Do You Build Your Personal Brand? Last week I wrote about how to develop your personal brand; this time I thought I'd share with you some tips on how to develop your Personal Brand Marketing...
We Experienced Business at Millets Farm on Wednesday! After half a year of preparation the day finally came. I arrived on the Wednesday morning at Millets Farm ready for the day ahead. The stands had been...
We've championed the use of blogs for marketing for a long time. Now we need to look at whether blogs are actually working. As with all marketing tools, you must measure their effectiveness, adjust and re-measure...
SlideShare started life as a place for people to upload PowerPoint presentations they were using at a conference or event. Over time it has evolved into a content marketing platform for any form of digital content,...
When someone trusts you, they are more likely to buy from you. How do you build trust? By developing credibility. What is credibility and how do you go about building it? When you provide a service...
Within the past few months we at Appletree have really noticed a much higher level of interaction on LinkedIn. This can include engaging with your contacts, talking in a discussion with potential clients or even website...
10 years ago, I went skiing with a group of other business owners. The group...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...
My forthcoming book is the result of over 20 years of looking for better ways...
