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Wednesday 15 July 2015

The 4Ps of Marketing – Number 2 = Product

In my last blog, I wrote about the first of the 4Ps of marketing. These four Ps are some of the fundamentals of marketing that underpin […]
Wednesday 8 July 2015

The 4Ps of Marketing – Number 1 = Price

Many, many years ago, when I was first learning about marketing (we’re talking way back before Social Media existed and email marketing was unheard of) I […]
Wednesday 22 April 2015

Massive Marketing Mistakes – Number Nine: Not Measuring Your Marketing

In the previous blog in this series, we shared with you the first rule of marketing. The second rule is this: Find out what marketing works […]
Wednesday 15 April 2015

Massive Marketing Mistakes – Number Eight: Using Ad Hoc Marketing

“I’ve tried direct marketing and it doesn’t work.” “I went networking once but it didn’t bring me any new clients.” These are phrases that I hear […]
Wednesday 18 March 2015

Massive Marketing Mistakes – Number Six: Spending Money on Your Marketing

Massive Marketing Mistakes – Number Six: Spending Money on Your Marketing   How often do you think that you’ll just spend a little more on a […]
Wednesday 11 March 2015

Massive Marketing Mistakes – Number Five: ‘Follow the Crowd’ Marketing

Massive Marketing Mistakes – Number Five: ‘Follow the Crowd’ Marketing   “I have to use cold calling to promote my business,” they say. “Why is that?” […]
Wednesday 25 February 2015

Massive Marketing Mistakes – Number Three: Chasing New Clients

Massive Marketing Mistakes – Number Three: Chasing New Clients What’s the third Massive Marketing Mistake that businesses make, which leaves them struggling to build the business […]
Wednesday 28 January 2015

Why Do We Use Social Media?

Why Do We Use Social Media? In January I joined one of my clients at their quarterly Staff Meeting. Usually this is when they all get […]
Wednesday 14 January 2015

How to Use a Soft Start for Your Presentations

How to Use a Soft Start for Your Presentations Many years ago, I learnt a very clever way of starting talks and presentations that I’ve been […]