Over the years, I’ve measured the marketing that we do at Appletree (because measuring your marketing is very important!) and I’ve noticed a trend. Every year, about 40% of our new business comes as a result...
Recently I’ve discovered three things that I believe make successful businesses successful. The first of those secrets is Support – finding the support that will keep you going, no matter what. This blog shows you how...
Have you ever wondered what makes some businesses successful, while others just keep struggling? Do you see people who look as if they’re breezing through business, leaving you wondering how they make it look so easy?...
Do you actively encourage people to refer your business to others, or do you just wait for a nice referral to come along? Are you doing anything to encourage more people to recommend you, or are...
A little while ago I started writing a series of blogs about the 4Ps of Marketing. So far I’ve covered Price – how to decide what to charge and how to use pricing in your marketing;...
In my last blog, I wrote about the first of the 4Ps of marketing. These four Ps are some of the fundamentals of marketing that underpin many of the best campaigns. Click here to read P...
Many, many years ago, when I was first learning about marketing (we’re talking way back before Social Media existed and email marketing was unheard of) I learnt about the 4Ps of Marketing. They were gospel and...
And what happens to your marketing when that happens? The way in which products and services are marketed is very different. With a product, you can show your potential buyer what they are going to buy...
I first joined LinkedIn many, many years ago, when it was probably the first and only ‘social networking’ site available. No one really seemed to know how to use it, but that has all changed now...
Over the last few months, in the run up to the election, I’ve listened to what many of the sparring politicians have said about different issues. I’ve noticed how they went about trying to persuade people...
10 years ago, I went skiing with a group of other business owners. The group...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...
My forthcoming book is the result of over 20 years of looking for better ways...
