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Monday 14 March 2011

Does a brand need a logo?

The instantaneous reaction to the word ‘brand’ cultures up a logo, a symbol which is recognisable for that company. It is an image or shape that […]
Tuesday 15 February 2011

How to make a brand powerful

I noticed a clever piece of branding yesterday on Twitter. It was incredibly subtle (the best marketing always is) and this company took advantage of Valentine’s […]
Wednesday 15 December 2010

Why you don?t have to compete on price

I?ve always seen Waitrose as the quality end of supermarkets. They always charged more for the same brands as the other supermarkets and in return you […]