Content is Queen
Content is Queen When I first set up Appletree back in 2000, I worked as a freelance copywriter. I wrote content for all sorts of marketing material, for all sorts of small businesses. As time has...
In the A – Z of Marketing, R is for – Referrals
In the A - Z of Marketing, R is for - Referrals R could be about Reputation, Relationships or Regular Marketing. They are all important and I've written about all of them recently, so I decided...
This Month’s Appletree Award for Customer Service goes to …
This Month's Appletree Award for Customer Service goes to ... ... the NHS! Yes, I'm being serious! In particular the award goes to three people who were working at Basingstoke Hospital earlier this month, for...
In the A – Z of Marketing Q is for … Questions
In the A - Z of Marketing Q is for ... Questions In the olden days, to promote your business and sell your services to a potential customer, you would turn up at their office and...
This Month’s Utterly Fab Customer Services Awards go to …
This Month's Utterly Fab Customer Services Awards go to ... In the last couple of weeks I've experienced a few really wonderful examples of customer service - so wonderful, in fact, that I wanted to share...
In the A – Z of Marketing H is for… How to ?
In the A - Z of Marketing H is for... How to ? How do you promote your service business? When you provide a service, such as coaching, consulting or training, it can be difficult to...
The Journey So Far!
2013 has been a quite a roller-coaster ride for me personally and professionally. There have been some major changes and learning experiences during the year. The journey has been somewhat interesting, from facing redundancy to...
The Truth About Marketing
The Truth About Marketing Marketing is not as simple as you might think. It's made up of many different activities, so how can you tell the difference? Here's a simple guide. You're at a Christmas party...
Pin Your Interest
In the series about Social or Not To Social we have been looking at the popular social media platforms. In the last in this series we are going to explore is Pinterest. Pinterest is...
YouTube Your Way to Success
In the last blog, I discussed Facebook for Business as a part of the Social or Not To Social Series. This week let's explore the video element and how YouTube as a social media platform can...
