To Blog or Not To Blog?
To Blog or Not To Blog? Over the past four months I have been writing a bi-weekly blog for Appletree. When I started to write I was struggling to see the benefits of writing, apart from...
Are Your Blogs Effective?
We've championed the use of blogs for marketing for a long time. Now we need to look at whether blogs are actually working. As with all marketing tools, you must measure their effectiveness, adjust and re-measure...
Why Should I Use Blogs?
Did you know that uploading a weekly blog can increase your Google ranking? As Google loves fresh content we are seeing more blogs being uploaded to websites. However are blogs only being used for Google rankings?...
Because People Buy When They Trust You
When someone trusts you, they are more likely to buy from you. How do you build trust? By developing credibility. What is credibility and how do you go about building it? When you provide a service...
The Hotel Inspector Says ‘Keep it Simple’
Alex Polizzi, The Hotel Inspector, knows a thing or two about running successful hotels and about turning struggling establishments into ones that really thrive. While watching an episode on the TV recently, it occurred to me...
How Can an Ebook Promote Your Business?
A book is a powerful way of promoting your business. It's like a giant business card that shares your knowledge and experience with your potential clients. Writing a whole book can be a daunting task, so...
Do People Really Buy People?
'People buy people' is a phrase you've probably heard more times than you need to, but when you sell a service it really is important. I'd like to share a story with you, to show you...
Do You Plan Your Social Media?
I meet a lot of social media 'experts'. At least they tell me they are experts. When I ask how long they've been doing social media, the answer is usually about a year! In my book,...
Why Do You Need People to Keep Coming Back to Your Website?
Rainbows of Newbury is a lovely little craft shop (in Newbury, Berkshire.) It's a treasure trove of all things crafty - things to cut out and stick down, or stick on, or paint or patchwork. One...
What’s Your Newsletter RoI?
The costs involved in setting up and maintaining a newsletter do not have to be high. If you can string a sentence together, know about your subject and have the time to commit to regular writing,...
