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“Help – I’m Losing Clients!”

So you’ve been running your business for a while, delivering your coaching, consulting or training services to a growing number of clients. You’re even getting the hang of promoting your business and attracting new prospects and...

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How Do You Attract the Right Clients to Your Business?

So you’ve set up your own business, because you want to spend your time doing what you love, helping the sort of clients that you want to work with. But is it going to plan? Or...

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How to Use a Blog to Show How Your Business is Better than Your Competitors

Two weeks ago in this blog, I wrote about the problem that many small service businesses face, in that their competitors seem to be getting all the work. You can read that blog again here. Following...

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How Do You Show People What Makes You Different?

No matter what you do and what sort of business you run – whether you’re a Coach, Consultant or Trainer – you will always face stiff competition. This is something I wrote about in last week’s...

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Do You Have a Marketing Plan for This Year?

Last year I wrote a number of blogs about the best marketing tools you can use for your business. I covered a range of different marketing activities that work really well for us here at Appletree...

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Do You Have a Marketing Plan for 2016?

For the last few months I’ve been writing in these blogs about the best marketing tools you can use for your business. I’ve covered a range of different marketing activities that work really well for us...

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Do Email Newsletters Really Work? Part Two of the Argument!

You probably receive a large number of email newsletters into your inbox every month – unless you’ve unsubscribed from them all because they’re no good! The ones you do receive are probably deleted rather quickly –...

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How Can You Encourage More Referrals?

Do you actively encourage people to refer your business to others, or do you just wait for a nice referral to come along? Are you doing anything to encourage more people to recommend you, or are...

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Do You Dress to Impress?

You’re going to meet a potential new client to talk how your business might be able to help theirs. Do you turn up in jeans and a pair of trainers? You’re attending a networking meeting, to...

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How Can You Use a Book to Promote Your Business?

If you sell a service – such as coaching, consulting or training – then one of the best ways to promote what you do is by sharing your knowledge and showing off your expertise. And one...

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Latest Blog

Connection on the Ski Slopes

10 years ago, I went skiing with a group of other business owners. The group...

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Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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