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Thursday 13 March 2014

In the A – Z of Marketing H is for… How to ?

In the A – Z of Marketing H is for… How to ? How do you promote your service business? When you provide a service, such […]
Monday 19 March 2012

Integrating your online marketing

On 7 March 2012 I was asked to give a presentation at an FSB event, on how to integrate your online marketing. There had been two […]
Friday 17 June 2011

What gaps are in your communication strategy?

The fourth assignment for my CIM Professional Certificate in Marketing involves creating a communications audit on the organisation I have based my assignment upon. After I […]
Wednesday 6 April 2011

Don?t waste your time writing that newsletter!

I?ve just spent an hour catching up on reading newsletters. I often don?t have time to read them as they arrive, so put them somewhere safe […]
Friday 30 July 2010

What makes a good newsletter?

As a result of doing some research into what people think about e-newsletters, the answers have been varied and very interesting, fuelled by diverse attitudes and individualistic […]
Monday 26 July 2010

What differences are there between blogging and micro-blogging?

Blogging and micro-blogging are both forms of social networking. Of course you?ve already sussed that micro-blogging is a shorter version of blogging, and it is, as […]
Tuesday 30 March 2010

Why do businesses need a blog?

It?s amazing how many businesses don?t have a blog, or if they do, it lies neglected and forgotten. Only recently I helped resuscitate a website by […]