No matter what sort of marketing you do for your business – whether it’s networking, social media, attending exhibitions or something else – there are three key elements to marketing that you must consider first. For...
September is the time of year when kids go back to school after the summer and students go back to University to start their studies again. A new term and a new start. In business, many...
This month in the blog we’ve been looking at the challenge of building up your business reputation and how you can do this by showing your business expertise to potential clients. Whether you’re new to business...
In last week’s blog we looked at the challenge of not having an established business reputation – whether you’re new to business or you’ve made of change of direction. We saw that having a strong reputation...
This is a complaint I hear on a regular basis, either from people who are new to running their own business, or from people who are looking to change direction in their business. But does it...
On 9 October this year I will be running the Oxford Half Marathon. I first completed this event last year, by being given a place to run for The Oxfordshire Animal Sanctuary and very soon after...
This month in the blog we’ve been looking at how best to show what’s different about your business. In part one we considered why you need to stand out from the busy market place and you...
This month in the blog I’ve been writing about the importance of credibility, and how it is a vital marketing tool. Credibility is what you need in order to build up the right level of trust...
I’ve been writing recently about the importance of using a website as the central hub of your marketing. We’ve always done this at Appletree, using our website to bring together different online marketing activities such as...
It’s that time of year when many people are thinking about, or actually going on holiday. A number of people I speak to tell me that all their prospective clients will be away now for the...
10 years ago, I went skiing with a group of other business owners. The group...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...
My forthcoming book is the result of over 20 years of looking for better ways...
