You do have a full sales pipeline, don’t you? Prospects who are queuing up to work with you, waiting until you have space to fit them in …?
Thousands of new coaching and consultancy businesses start up every year in the UK; sadly, thousands of businesses also fail every year. One of the reasons they fail is because they don’t get their marketing right. They throw money at it, hoping it will work. They try a bit of this and a bit of that, because they’ve heard that’s what they need to do, or they think that it might work.
Too many people waste money on marketing that’s not right for their business and that simply won’t work. Don’t be one of those businesses!
Successful coaching and consultancy businesses know who their best clients are and how to look after them, so that they keep coming back for more. They know how to keep track of their potential clients and how to keep in touch with them, to keep their sales pipeline full. They know how to manage that pipeline and how to turn leads into sales.
In April 2017 I was asked to deliver a webinar for coaches and consultants, to talk about the importance of using a Customer Relationship Management system – otherwise known as a database. We discussed using a database to keep in touch with your best clients and build stronger relationships with them. I explained the importance of using a database to target your marketing more accurately. I also showed how to keep track of your prospects so that you can turn them into paying clients. You can listen to this free webinar here.
Once you’ve listened to the webinar, if you still have any questions about how to use a database to build your business, call me on 01635 578 500 or click here to email me.