In the A – Z of Marketing C is for …Customer Segmentation

Are you struggling to figure out how to market your newest product or service? Do you need help working out what type of customer to aim your marketing activities at?

One of the best ways to understand your market, whether it’s ten or ten thousand people, is to segment it.

 

 

How can you segment your market?

Segmentation is the marketing term for dividing a broad target market into different subsets of customers who have common needs. These could be anything from:

• Age 

Target your product or service at a specific age range. There is no point in aiming your new range of fine wines to people under the age of 18.

• Gender

Are you trying to sell a new training course for business women? Make sure you are targeting the correct gender for your service.

• Income

If your main customers are living on a budget and looking for a bargain, there’s no point in introducing a new line of luxury.

• Geographic

Are you advertising your new product in the north but your customers are mainly buying from you in the south?

 

Segmentation allows a business to understand its market and better allocate its marketing resources

Why is customer segmentation important?

• It helps your business understand the needs your customers. This can help you devise products and services that your customers actually want and need.

 

• Knowing who to aim your product or service at can help you stand out from your competition.

 

• Your primary target market can be identified.

 

• Your marketing messages and strategies become much more efficient as you are only reaching out to people who you believe will be interested in your product or service.

 

 

If you don’t already segment your market, is it about time you started?

Another C in the A-Z of Marketing is … Content … Read Chantal’s latest blog on why content really is king.

Next Week D is for? …