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How Well Do You Know Your Clients? And How Important is it That You Do?

How Well Do You Know Your Clients? And How Important is it That You Do?

 

Electric Hair 30-9-14 002The last time I went to the hairdresser, I sat down and complained “My hair just isn’t working! It’s only been five weeks since I last had it cut; usually it lasts for eight weeks. Something isn’t right.”

I’ve been going to the same hairdresser for a couple of years. Why? Because Lou at Electric Hair now knows me really well – and she knows my hair really well! “Don’t worry, I know exactly what to do,” Lou reassured me.

Once my hair had been washed, Lou set to work. And then she told me why I was having a problem with my hair. A few months before, I’d cancelled my regular appointment with Lou, because I was on crutches and couldn’t get into Oxford, to Lou’s salon. Even if I had made it to her, there was no way I could have made it up her steep stairs. So, instead I arranged for a friend to drive me to a local salon to have my hair done there. I thought they’d done an OK job, but Lou hadn’t been that impressed. “Now I have to sort out the damage they did all those months ago,” she told me.

I was amazed that Lou remembered that I’d been somewhere else to have my hair cut. “That’s why my Electric Hair 30-9-14 004clients stay with me,” she said “Because I get to know them and what they want. And if they do ever go somewhere else, I have to sort out the mess left by someone who doesn’t know them like I do!”

The end result? A hair cut that works and will last as long as I need it to! And a happy client for Lou, who has booked her next appointment and will keep going back. And a happy client who keeps recommending Lou and Electric Hair to everyone!

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