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The Singapore Strategy for Marketing

If you came along to any of my Marketing Mondays calls in 2020, you may have experienced the international flavour brought to some of the calls by CJ the Bubble Girl. She’s a brilliant party entertainer,...

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Are You Going Live With Your Business?

When you provide a service, such as coaching, consulting or training, the best ways to promote what you do is by showing people what you do. Anyone who is looking to buy a service is unlikely...

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How Can You Promote Your Business Through Workshops?

This month in the blog we’ve been looking at how best to show what’s different about your business. In part one we considered why you need to stand out from the busy market place and you...

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Social Imagination – or the Importance of Standing in the Shoes of Your Customer

You’ve probably heard how important it is to be able to stand in the shoes of your customer – to be able to see things from their perspective, when promoting your business. Doing this helps you...

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Massive Marketing Mistakes – Number Five: ‘Follow the Crowd’ Marketing

Massive Marketing Mistakes – Number Five: ‘Follow the Crowd’ Marketing   “I have to use cold calling to promote my business,” they say. “Why is that?” I ask. “Because everyone else in my industry does it....

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Massive Marketing Mistakes – Number Four: Trying to Work with Everyone

Massive Marketing Mistakes – Number Four: Trying to Work with Everyone   “Who are your clients?” I ask. “We can work with absolutely anyone,” they reply. This is Massive Marketing Mistake Number Four – thinking that...

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What are the 3Ps of Presenting?

What are the 3Ps of Presenting? Over the years I've heard many different tips and ideas on how to give great presentations. Recently I learnt about the 3Ps of Presenting from a brilliant presenter and speaker,...

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What’s Your Plan for 2014?

What's Your Plan for 2014? Where's your business going this year? Do you have a plan? Do you know how much your turnover will be? Do you know how many new clients you'll take on and...

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Speakers Just Want to Sell, Sell, Sell

Speakers Just Want to Sell, Sell, Sell Over the past few years I have found speaking in public quite natural and it is something I do not struggle with. However over the past few months I...

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Shut Up or Speak Up!

  Shut Up or Speak Up! Ever been in a room full of strangers? All eyes watching you listening to every word, waiting for you to mess up and fumble the words like a nervous schoolboy....

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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