Hello – New Apprentice
My name is Dale Cooke, the newest addition to the Appletree Family and their second Apprentice. I started working with Appletree at the end of June. I have been here around 3 weeks and I've learnt...
Should I Use LinkedIn As a Person or a Business?
Within the past few months we at Appletree have really noticed a much higher level of interaction on LinkedIn. This can include engaging with your contacts, talking in a discussion with potential clients or even website...
Can Social Media Really Bring Business Your Way?
A very wise man once said "The only way to make sense out of change is to plunge into it, move with it, and join the dance." (Alan Watts, British philosopher). How can this sentence apply...
Why Carry Out a Website Audit
Appletree's website review (audit) is designed to ensure your website reflects best practices according to design, content and search engine optimisation. The objective of the audit is to make recommendations to improve the website design, increase...
How often should I update my website?
When was the last time you had a look at your website? I mean properly had a good look through your website and thought, I need to update this! We (at Appletree) are finding that more...
Why Do You Need People to Keep Coming Back to Your Website?
Rainbows of Newbury is a lovely little craft shop (in Newbury, Berkshire.) It's a treasure trove of all things crafty - things to cut out and stick down, or stick on, or paint or patchwork. One...
Do People Really Want to Buy What You Want to Sell?
We've just come to the end of a six month project, promoting an ebook that one of our clients has written. "There's a gap in the market," he told us, so he wrote an ebook to...
Why Your Website Needs to Be on a WordPress CMS
In his blog on Wednesday, Yan talked about why the current generation of website Content Management Systems (CMS) makes website marketing even more effective these days. Being able to make changes to your own website relatively...
How Do You Manage Your Website?
Do you have access to your website? If you do then how easy do you find it to make a change, post an update or even create a new webpage? The face of website development and...
If You’re Not a Marketing Expert … Find Someone Who can Promote Your Business for You
"I'm working full time and it's all your fault!" This is what Michelle told me at one of our regular marketing meetings. We get together every two months to review the marketing we've done for her...
