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In the A-Z of Marketing Experts – F is for Fantasy Parties

This time in the A-Z of Marketing Experts, F could be for Families or Favouritism, because Fantasy Parties is a company that’s run by my sister. Read More

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Use Videos to Build up Your Credibility

This month in the blog I’ve been writing about the importance of credibility, and how it is a vital marketing tool. Credibility is what you need in order to build up the right level of trust...

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What Are the Three Secrets that Successful Businesses Share?

Some businesses are really successful – so successful, in fact, that they make it look easy. What’s their secret? I think there are three and I’ve written about the first one in this blog here. The...

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How to Use a Soft Start for Your Presentations

How to Use a Soft Start for Your Presentations Many years ago, I learnt a very clever way of starting talks and presentations that I’ve been sharing ever since. It’s called the ABCD of Introductions and...

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What Does a 24 Year Old Think about Social Media?

What Does a 24 Year Old Think About Social Media Over the past 6 months at Appletree, I have been blogging about and using social media much more than I would from home. So what's it...

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Bah Humbug – Bring on The Festive Marketing Ideas

Christmas is here - bring on the Festive Marketing There are five weeks until Christmas is upon us, making the large companies going crazy with festive spirit. In the past week I have been bombarded with TV...

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How NOT to Do Exhibitions

How NOT to Do Exhibitions I never used to enjoy attending exhibitions. As an exhibitor, I didn't like standing behind a table trying to hand out leaflets to people who weren't really interested. As a visitor,...

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How Can You Use Videos To Promote Your Business?

How Can You Use Videos To Promote Your Business? They say that a picture paints a thousand words. So how many words could you paint with a video? Using a combination of words, pictures, music and...

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How To Get More Views For Videos

You have recognised that videos are an important marketing activity that connects you with your audience. You have started filming, creating and uploading videos but noticed that the videos are not reaching the amount of views...

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Does YouTube Work for Business?

Can videos work to showcase your business? When I started working with Appletree I had no idea how a small business could use videos to show what they are offering. As far as I was concerned...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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