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Thursday 2 February 2017

What Makes Your Business REALLY Different?

When you run a coaching, consulting or training business, you face tough competition. There are literally thousands of other people out there, doing something similar to […]
Wednesday 10 August 2016

It’s Time to Introduce the World to the Real You!

In last week’s blog we looked at the importance of showing what is different about your business. It’s a competitive world and there are many other […]
Wednesday 3 August 2016

“How Do I Show How My Business is Different?”

This is another of the questions that I am asked on a regular basis, by the owners of small businesses. There are a lot of other […]
Wednesday 10 February 2016

How Do You Show People What Makes You Different?

No matter what you do and what sort of business you run – whether you’re a Coach, Consultant or Trainer – you will always face stiff […]
Wednesday 5 August 2015

The 4Ps of Marketing – Number 4 = Promotion

If you’ve been following this series of blogs that I’ve been posting over the last few weeks, you’ll know that we’ve reached the final part of […]
Wednesday 8 July 2015

The 4Ps of Marketing – Number 1 = Price

Many, many years ago, when I was first learning about marketing (we’re talking way back before Social Media existed and email marketing was unheard of) I […]
Wednesday 11 March 2015

Massive Marketing Mistakes – Number Five: ‘Follow the Crowd’ Marketing

Massive Marketing Mistakes – Number Five: ‘Follow the Crowd’ Marketing   “I have to use cold calling to promote my business,” they say. “Why is that?” […]
Wednesday 4 March 2015

Massive Marketing Mistakes – Number Four: Trying to Work with Everyone

Massive Marketing Mistakes – Number Four: Trying to Work with Everyone   “Who are your clients?” I ask. “We can work with absolutely anyone,” they reply. […]
Wednesday 18 February 2015

Massive Marketing Mistakes – Number Two: No Business Goals

Massive Marketing Mistakes – Number Two: No Business Goals   This is the second blog in a series looking at the biggest marketing mistakes people make […]