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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways for businesses to stand out. It was born over 40 years ago, from the desire of a scared seven-year-old (me!) who...

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Are You a Safe Pair of Hands?

What makes your business different? What makes it really different? When you’re a coach it can be very difficult to show potential clients exactly what makes you stand apart from the many, many other coaches they...

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Massive Marketing Mistakes – Number One: Being the Same as Everyone Else

Over the years I’ve met many people who are new in business and are struggling to get going. They are finding the first few years really tough and are wondering when it will get easier. Why...

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In the A-Z of Marketing Experts, is Q for Quentin Blake, Quentin Tarrantino or Quentin Crisp?

Sometimes when it comes to writing this blog, it’s easy for me to think of a marketing expert to feature. Sometimes there are too many experts to choose from. But not this time. For Q, I...

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In the A-Z of Marketing, U is the Importance of Being Unique

“No one else does what I do; my business is unique.” This is what I hear from time to time from prospective clients. They are convinced that they don’t have any competitors and that no one...

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What Makes Your Business REALLY Different?

When you run a coaching, consulting or training business, you face tough competition. There are literally thousands of other people out there, doing something similar to you, going after the same potential clients as you. While...

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It’s Time to Introduce the World to the Real You!

In last week’s blog we looked at the importance of showing what is different about your business. It’s a competitive world and there are many other businesses that provide similar, if not identical services to yours. Click...

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“How Do I Show How My Business is Different?”

This is another of the questions that I am asked on a regular basis, by the owners of small businesses. There are a lot of other people out there doing what you do and if you...

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How Do You Show People What Makes You Different?

No matter what you do and what sort of business you run – whether you’re a Coach, Consultant or Trainer – you will always face stiff competition. This is something I wrote about in last week’s...

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The 4Ps of Marketing – Number 4 = Promotion

If you’ve been following this series of blogs that I’ve been posting over the last few weeks, you’ll know that we’ve reached the final part of the series, which is about the 4Ps of Marketing. To...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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