Over the years, I’ve measured the marketing that we do at Appletree (because measuring your marketing is very important!) and I’ve noticed a trend. Every year, about 40% of our new business comes as a result...
Recently I’ve discovered three things that I believe make successful businesses successful. The first of those secrets is Support – finding the support that will keep you going, no matter what. This blog shows you how...
Or rather, why is getting the result you want in court, like good marketing? In July this year, I found myself at Reading County Court, with a client. The story behind how I got there and...
If you’ve been following this series of blogs that I’ve been posting over the last few weeks, you’ll know that we’ve reached the final part of the series, which is about the 4Ps of Marketing. To...
Many, many years ago, when I was first learning about marketing (we’re talking way back before Social Media existed and email marketing was unheard of) I learnt about the 4Ps of Marketing. They were gospel and...
And what happens to your marketing when that happens? The way in which products and services are marketed is very different. With a product, you can show your potential buyer what they are going to buy...
Is There a Time NOT to Go Networking? One day last week we had a really busy day in the office, with some interesting issues to sort out. By the end of the day I was...
Massive Marketing Mistakes – Number Seven: Trying to Do It All Yourself Are you a Marketing Consultant? If not, why are you trying to do your own marketing? Are you a website designer? No? So why...
Massive Marketing Mistakes – Number Six: Spending Money on Your Marketing How often do you think that you’ll just spend a little more on a bigger advert, just to see if it works? Or do...
Massive Marketing Mistakes – Number Five: ‘Follow the Crowd’ Marketing “I have to use cold calling to promote my business,” they say. “Why is that?” I ask. “Because everyone else in my industry does it....
10 years ago, I went skiing with a group of other business owners. The group...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...
My forthcoming book is the result of over 20 years of looking for better ways...
