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Bah Humbug – Bring on The Festive Marketing Ideas

Christmas is here - bring on the Festive Marketing There are five weeks until Christmas is upon us, making the large companies going crazy with festive spirit. In the past week I have been bombarded with TV...

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The Social Media Christmas

With the advent of new technology, the way you communicate with your customers has changed a lot and as a result you have to find ways in engaging with your customers differently. New mobile phones, tablets...

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Facebook: The Biggest Waste of a Marketers Time

Facebook: The Biggest Waste of a Marketers Time In my experience whenever the topic of social media is brought to the table, Facebook is usually the first platform mentioned. Either Facebook is one of the most...

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Twitter, The Platform For Updating The World That You Had A Cup of Tea

Twitter, The Platform For Updating The World That You Had A Cup of Tea On Monday Nidhi gave us the beginners guide to Twitter. Included in this blog, Nidhi supplied us with some fantastic tips on...

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Beginners Guide to Twitter

In my previous blog, I discussed how to use LinkedIn. For this week, let's look at Twitter. Twitter is a micro-blogging platform that helps individuals broadcast small elements of conversation such as short sentences, images and...

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The Biggest Mistake You Can Make in Networking

The Biggest Mistake You Can Make in Networking I used to think that networking was all about getting to know people. I thought it was supposed to be about two people having a conversation, sharing information...

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Social or Not To Social?

The media with which we communicate as individuals and businesses is constantly changing and evolving, reflecting the changes in technology and preferences in consumption of content. A revolution in media is taking place, by the choices...

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Stop Trying to Impress With Social Media!

I was looking at buying a laptop the other day and I came across the Alienware website - Alienware spcecialise in very high performance gaming laptops. After looking over the spec of some of the laptops...

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Is SEO that effective?

  Search Engine Optimisation (SEO) is such a vital part of the digital marketing world that recently we are seeing more and more companies offering it as a service. More businesses are claiming SEO expertise as...

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Making Twitter Work

In our unending quest to achieve good rankings for our clients (and Appletree) I read with interest recently that research, published by Branded3 has shown a positive correlation between the number of times a brand is...

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Latest Blog

Connection on the Ski Slopes

10 years ago, I went skiing with a group of other business owners. The group...

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Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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