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Wednesday 4 May 2016

I Can’t Afford To Do Proper Marketing – It’s Too Expensive!

Is that what you think about marketing? Would you rather get some new clients and get some money coming in, before you invest in any proper […]
Wednesday 16 March 2016

How Can You Use Twitter to Grow Your Business?

This month in my blog we’ve been looking at the issue of how to grow your coaching, consulting or training business. At the start of the […]
Wednesday 8 July 2015

The 4Ps of Marketing – Number 1 = Price

Many, many years ago, when I was first learning about marketing (we’re talking way back before Social Media existed and email marketing was unheard of) I […]
Wednesday 18 March 2015

Massive Marketing Mistakes – Number Six: Spending Money on Your Marketing

Massive Marketing Mistakes – Number Six: Spending Money on Your Marketing   How often do you think that you’ll just spend a little more on a […]
Wednesday 28 January 2015

Why Do We Use Social Media?

Why Do We Use Social Media? In January I joined one of my clients at their quarterly Staff Meeting. Usually this is when they all get […]
Wednesday 10 December 2014

The A – Z of Marketing: The Full List

The A – Z of Marketing: The Full List At the start of 2014 we started writing the A – Z of Marketing – a series […]
Tuesday 27 May 2014

Content is Queen

  Content is Queen When I first set up Appletree back in 2000, I worked as a freelance copywriter. I wrote content for all sorts of […]
Thursday 8 May 2014

In the A – Z of Marketing P is for … Pictures

In the A – Z of Marketing P is for … Pictures   “A picture paints a thousand words” Frederick R. Barnard, 1921   Almost 100 […]
Thursday 9 January 2014

What Does a 24 Year Old Think about Social Media?

What Does a 24 Year Old Think About Social Media Over the past 6 months at Appletree, I have been blogging about and using social media […]