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In the A-Z of Marketing Experts, W is for William Buist

William Buist is about the third Marketing Expert I’ve featured this year, who I first met on a ski slope. He works with business owners to unlock sustainable profits and give them insights into building better...

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I Can’t Afford To Do Proper Marketing – It’s Too Expensive!

Is that what you think about marketing? Would you rather get some new clients and get some money coming in, before you invest in any proper marketing? That’s what a lot of new businesses do –...

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How Can You Use Twitter to Grow Your Business?

This month in my blog we’ve been looking at the issue of how to grow your coaching, consulting or training business. At the start of the month we discussed some of the issues that could be...

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The 4Ps of Marketing – Number 1 = Price

Many, many years ago, when I was first learning about marketing (we’re talking way back before Social Media existed and email marketing was unheard of) I learnt about the 4Ps of Marketing. They were gospel and...

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Massive Marketing Mistakes – Number Six: Spending Money on Your Marketing

Massive Marketing Mistakes – Number Six: Spending Money on Your Marketing   How often do you think that you’ll just spend a little more on a bigger advert, just to see if it works? Or do...

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Why Do We Use Social Media?

Why Do We Use Social Media? In January I joined one of my clients at their quarterly Staff Meeting. Usually this is when they all get together to share the successes of the recent quarter, award...

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The A – Z of Marketing: The Full List

The A – Z of Marketing: The Full List At the start of 2014 we started writing the A – Z of Marketing – a series of 26 blogs looking at 26 different marketing topics. Of...

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In the A – Z of Marketing P is for … Pictures

In the A - Z of Marketing P is for ... Pictures   "A picture paints a thousand words'' Frederick R. Barnard, 1921   Almost 100 years later and it would seem that businesses are starting...

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What Does a 24 Year Old Think about Social Media?

What Does a 24 Year Old Think About Social Media Over the past 6 months at Appletree, I have been blogging about and using social media much more than I would from home. So what's it...

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The Journey So Far!

  2013 has been a quite a roller-coaster ride for me personally and professionally. There have been some major changes and learning experiences during the year. The journey has been somewhat interesting, from facing redundancy to...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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