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Three is the Magic Number!

What are your top three marketing activities? How many different marketing activities should you do each month? Is three enough? All these questions will be answered in this blog. Some years ago, I attended a workshop...

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It Takes Two to Tango in Business!

Running your own business can be tough, especially if you try to do it all on your own. The same applies to promoting your business, so in this issue, let’s look at how you can work...

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Where Do Your Clients Hang Out?

If you read last week’s blog (which you can read again here) then you should now have a better idea of who your ‘ideal’ clients – the ones you really want to work with, who are...

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New Term – New Start for Your Marketing!

September is the time of year when kids go back to school after the summer and students go back to University to start their studies again. A new term and a new start. In business, many...

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How Can You Promote Your Business Through Workshops?

This month in the blog we’ve been looking at how best to show what’s different about your business. In part one we considered why you need to stand out from the busy market place and you...

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“Help – I’m Losing Clients!”

So you’ve been running your business for a while, delivering your coaching, consulting or training services to a growing number of clients. You’re even getting the hang of promoting your business and attracting new prospects and...

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How Can You Use Twitter to Grow Your Business?

This month in my blog we’ve been looking at the issue of how to grow your coaching, consulting or training business. At the start of the month we discussed some of the issues that could be...

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“How Do I Reach a Bigger Audience?”

In last week’s blog, we looked at the need to grow your business and what could be stopping you. Click here for a revisit to that blog. We looked at three reasons that might be preventing...

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Social Imagination – or the Importance of Standing in the Shoes of Your Customer

You’ve probably heard how important it is to be able to stand in the shoes of your customer – to be able to see things from their perspective, when promoting your business. Doing this helps you...

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Why Do Charities Waste Money on their Marketing at Christmas?

So far this year, I’ve received letters from three different charities asking for donations in the run up to Christmas. They all seem to be taking the same approach to their marketing, but I’m not sure...

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Latest Blog

Connection on the Ski Slopes

10 years ago, I went skiing with a group of other business owners. The group...

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Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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