Why Can’t Most Small Businesses do Sales?
Why Can't Most Small Businesses do Sales? If you put a group of small business owners into a room together and ask how many of them are sales people, what answer will you get? Most people...
In the A – Z of Marketing, R is for – Referrals
In the A - Z of Marketing, R is for - Referrals R could be about Reputation, Relationships or Regular Marketing. They are all important and I've written about all of them recently, so I decided...
In the A – Z of Marketing Q is for … Questions
In the A - Z of Marketing Q is for ... Questions In the olden days, to promote your business and sell your services to a potential customer, you would turn up at their office and...
Don’t Waste Money on Marketing: Develop a Secret Salesforce Instead
Don't Waste Money on Marketing: Develop a Secret Salesforce Instead On 1 May I wrote a blog about the core values we have at Appletree. (Click here if you missed it.) Core values are an essential...
What are Your Business’s Core Values?
What are Your Business's Core Values? What makes your business tick? What do you stand for? When you know the answers to these questions, you can use them to promote your business and really stand out...
In the A – Z of Marketing, M is for … Market Research
In the A - Z of Marketing, M is for ... Market Research Are you trying to develop a new service or product to sell? In business one of the best ways to understand what current...
In The A-Z of Marketing L is for Language.
In The A-Z of Marketing L is for Language. How often do you find yourself at a workshop or listening to a presentation on a topic you are interested in, yet find you haven't a clue...
In the A-Z of Marketing, J is for … Joint Ventures
In the A-Z of Marketing, J is for ... Joint Ventures According to Wikipedia, a joint venture (JV) is a business agreement in which the parties agree to develop, for a finite time, a new entity...
In the A – Z of Marketing C is for …Customer Segmentation
In the A - Z of Marketing C is for ...Customer Segmentation Are you struggling to figure out how to market your newest product or service? Do you need help working out what type of customer...
Content Really is King
Content Really is King At the beginning of January 2014 I decided not to take on any new clients for the next few months. We've had some changes at Appletree recently in terms of staff and...
