Massive Marketing Mistakes – Number Four: Trying to Work with Everyone “Who are your clients?” I ask. “We can work with absolutely anyone,” they reply. This is Massive Marketing Mistake Number Four – thinking that...
Massive Marketing Mistakes – Number Three: Chasing New Clients What’s the third Massive Marketing Mistake that businesses make, which leaves them struggling to build the business they want? The first is not knowing where you are;...
Massive Marketing Mistakes – Number Two: No Business Goals This is the second blog in a series looking at the biggest marketing mistakes people make when trying to run their own business. The first mistake...
How Do You Encourage Other People to Say Yes to Your Sales Proposal? Last year one of my clients asked me to write a newsletter for him, about how to influence people and, in particular,...
Where is Your Business Going in 2015? I know you'll already have read a lot by now about setting goals for 2015, about New Year's resolutions and about plans ... and that's because this is still...
What Do Your Clients Really Think of You? The Appletree Client Survey – Part One When did you last ask your clients what they really think of you? Do you know why they use your services...
The A – Z of Marketing: The Full List At the start of 2014 we started writing the A – Z of Marketing – a series of 26 blogs looking at 26 different marketing topics. Of...
Get Your Marketing Right and You Don't Need to Know How to Sell Ask any Marketing Consultant whether they think marketing is more important than sales and of course they will tell you that it is....
How Can You Use Authentic Marketing To Grow Your Business? So far, 2014 has been a really good year for Appletree. In fact, in terms of profitability, it has been the best year in all the...
How Do You Come Up with Blog Ideas? This is a question I’m asked on a fairly frequent basis. Lack of content and ideas seems to be something that prevents many people from blogging on regularly....
10 years ago, I went skiing with a group of other business owners. The group...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...
My forthcoming book is the result of over 20 years of looking for better ways...
