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The A – Z of Marketing: The Full List

The A – Z of Marketing: The Full List At the start of 2014 we started writing the A – Z of Marketing – a series of 26 blogs looking at 26 different marketing topics. Of...

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Get Your Marketing Right and You Don’t Need to Know How to Sell

Get Your Marketing Right and You Don't Need to Know How to Sell Ask any Marketing Consultant whether they think marketing is more important than sales and of course they will tell you that it is....

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How Can You Use Authentic Marketing To Grow Your Business?

How Can You Use Authentic Marketing To Grow Your Business? So far, 2014 has been a really good year for Appletree. In fact, in terms of profitability, it has been the best year in all the...

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How Do You Come Up with Blog Ideas?

How Do You Come Up with Blog Ideas? This is a question I’m asked on a fairly frequent basis. Lack of content and ideas seems to be something that prevents many people from blogging on regularly....

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How Well Do You Know Your Clients? And How Important is it That You Do?

How Well Do You Know Your Clients? And How Important is it That You Do?   The last time I went to the hairdresser, I sat down and complained "My hair just isn’t working! It's only...

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My Top (Seven) Business Books

My Top (Seven) Business Books At a networking meeting I attended in the summer, the speaker told us about her list of top ten business books. They were all books she’d read and she knew many...

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Are Pubs Only as Good as their Toilets? The New Theory!

Are Pubs Only as Good as their Toilets? The New Theory! I have a theory about how you can tell how good a pub is going to be just by looking at the toilets. My local...

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In the A-Z of Marketing, K is for … Knowledge

In the A-Z of Marketing, K is for ... Knowledge  I wrote in this blog a couple of weeks ago about how sharing your expertise is a great way to promote your business and grow your reputation....

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Latest Blog

Connection on the Ski Slopes

10 years ago, I went skiing with a group of other business owners. The group...

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Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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