If you’ve read even just a few of my blogs, you’ll know that I believe that sharing your expertise is a great way to promote your business and grow your reputation. So in this blog, now...
The great thing about writing an A-Z of Marketing is that you don’t really have to have a clear idea of what you’re going to write about, until the time comes to sit down and write...
When you run your own business, you need to become famous. Why? Because if people don’t know who you are, what you do and why you’re so good at what you do, then they will never...
Every year in December, people start talking about Christmas and what it’s really about. For me, one of the most important aspects of the festive season (aside from spending as much time in our local pub...
There are some businesses that actually scare off their clients and prospects through bad or downright scary marketing. I hope you’re not one of them! This blog will show you some examples of good, bad and...
This month in the blog we’ve been looking at the challenge of building up your business reputation and how you can do this by showing your business expertise to potential clients. Whether you’re new to business...
In last week’s blog we looked at the challenge of not having an established business reputation – whether you’re new to business or you’ve made of change of direction. We saw that having a strong reputation...
This is a complaint I hear on a regular basis, either from people who are new to running their own business, or from people who are looking to change direction in their business. But does it...
How Can You Build up Your Credibility? One of the most important marketing tools is credibility. Without it, potential clients won’t believe you when you say that you can help them. They will not learn to...
If your business is fairly new, you’ve recently moved to a new area, or you’re launching a new service to a new market, building up a strong reputation can be hard work. You need that reputation...
As the UK was about to head into another Covid lockdown towards the end of...
10 years ago, I went skiing with a group of other business owners. The group...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...
