How NOT to Do Exhibitions
How NOT to Do Exhibitions I never used to enjoy attending exhibitions. As an exhibitor, I didn't like standing behind a table trying to hand out leaflets to people who weren't really interested. As a visitor,...
Do you want to grow your business?
Last year we saw Experience Business come to life at The Springs Hotel in Wallingford. At the exhibiton we heard talks from speakers, saw a variety of businesses display what they have to offer and supported...
Make an Exhibition of Yourself!
Have you ever thought about using exhibitions to promote your business? Have you been put off by the cost? Have you tried and found it doesn't work? There's more to getting an exhibition right than just...
Do People Really Buy People?
'People buy people' is a phrase you've probably heard more times than you need to, but when you sell a service it really is important. I'd like to share a story with you, to show you...
Marketing – it’s a lot like exercise – it works best when you do it often and regularly.
I'm one of those people who have to do exercise often and regularly to see any results whatsoever. I used to see this as very bad, but have started to see it in a different light...
Experience Business
Appletree has been helping to organise a business exhibition, Experience Business next month. The event will take place on October 10th at The Springs Hotel in Wallingford. Everyone is welcome to attend the free event. As...
Are You Afraid of Giving Away your Secrets?
At the Marketing Planning workshop I ran in March, we got onto talking about writing books, newsletters and articles. These are all ways of sharing your expertise and advice ? just as I do in this...
An anecdote for a Friday about Pablo Picasso
A woman spotted Picasso sketching outside a café in Paris. The woman asked Picasso if he might sketch her, and charge accordingly. Picasso kindly obliged. In a few minutes he handed her an original Picasso.? ?And...
How Not to Network ? Common Mistakes and How to Avoid Them
Once you?ve learnt some of the skills of networking, you?ll find that it gets easier to do. However, there are plenty of things that can go wrong and affect the results of your networking efforts. Here...
What is Networking and How Does it Work? Part Two
Back in June I wrote a blog post about how and why networking works. Click here to read that postand read on for more reasons that you should use networking to grow your business. Face to...
