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Do You Speak the Language of Your Clients?

Last week I was invited to an SEO webinar. It was only an hour long but still I got some useful tips out of it. Whilst on the call the speaker gave a few business stories...

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Would You Buy a Skoda?

Just before Christmas 2012 I took delivery of my brand new car. I decided a year before that I would have a new car by then and so in September last year I started looking for...

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Experience Business

Appletree has been helping to organise a business exhibition, Experience Business next month. The event will take place on October 10th at The Springs Hotel in Wallingford. Everyone is welcome to attend the free event. As...

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How Much Have I Grown in a Month?

A whole month has passed since I sat down and wrote a blog on my apprenticeship; it?s amazing how time flies. I have been with Appletree for 3 months now and so I have my 3 month review...

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?You all know what I do, so I don?t really have much to say.?

This is something I heard someone say at a networking meeting last month. We had eaten lunch and were then given the chance to stand up for about a minute, to tell the rest of the...

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Why Good Customer Service is a Great Marketing Tool

I recently read some great tips from a customer service expert for calming people down if they are making a complaint. Hold your customers in high regard.   They may not always be right, but they have...

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Happy Mondays (no, not the band, although I do hear that they are reforming for a tour one month this year).

As I got in the car to drive to work on Monday, it was with a sense of relief after surviving the usual chaos of getting everyone out of the house on time and in the...

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Do you really fit the best with Everest?

[caption id="attachment_1403" align="alignleft" width="85" caption="Chantal"][/caption] At the weekend we ordered some double glazing for our house, to replace the drafty windows that let the heat out in the winter. We called Everest on the Friday and...

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What gaps are in your communication strategy?

[caption id="attachment_361" align="alignleft" width="85" caption="Alice"][/caption] The fourth assignment for my CIM Professional Certificate in Marketing involves creating a communications audit on the organisation I have based my assignment upon. After I had fathomed exactly what was...

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How do you integrate your online marketing, to save time and money?

[caption id="attachment_350" align="alignleft" width="85" caption="Chantal"][/caption] The number of ways that you can promote your business through online marketing is constantly growing. It is now accepted that you need an online presence in order to market your...

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Latest Blog

Connection on the Ski Slopes

10 years ago, I went skiing with a group of other business owners. The group...

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Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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