Speakers Just Want to Sell, Sell, Sell
Speakers Just Want to Sell, Sell, Sell Over the past few years I have found speaking in public quite natural and it is something I do not struggle with. However over the past few months I...
Facebook: The Biggest Waste of a Marketers Time
Facebook: The Biggest Waste of a Marketers Time In my experience whenever the topic of social media is brought to the table, Facebook is usually the first platform mentioned. Either Facebook is one of the most...
Celebrate Your Successes!
Celebrate Your Successes! Last week I wrote about cake in my blog (click here to read it if you missed it) and this week I'm doing it again! Why? Because on Friday 13 September 2013 we...
You Can Have My Cake and Eat it!
You Can Have My Cake and Eat it! I'd like to share with you a brilliant marketing idea that I picked up recently. Attending a networking breakfast at 4Networking Chippenham, I met Darren Clarke from...
Because People Buy When They Trust You
When someone trusts you, they are more likely to buy from you. How do you build trust? By developing credibility. What is credibility and how do you go about building it? When you provide a service...
The Hotel Inspector Says ‘Keep it Simple’
Alex Polizzi, The Hotel Inspector, knows a thing or two about running successful hotels and about turning struggling establishments into ones that really thrive. While watching an episode on the TV recently, it occurred to me...
How Can an Ebook Promote Your Business?
A book is a powerful way of promoting your business. It's like a giant business card that shares your knowledge and experience with your potential clients. Writing a whole book can be a daunting task, so...
Can Social Media Really Bring Business Your Way?
A very wise man once said "The only way to make sense out of change is to plunge into it, move with it, and join the dance." (Alan Watts, British philosopher). How can this sentence apply...
Do People Really Buy People?
'People buy people' is a phrase you've probably heard more times than you need to, but when you sell a service it really is important. I'd like to share a story with you, to show you...
Do You Plan Your Social Media?
I meet a lot of social media 'experts'. At least they tell me they are experts. When I ask how long they've been doing social media, the answer is usually about a year! In my book,...
