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Social or Not To Social?

The media with which we communicate as individuals and businesses is constantly changing and evolving, reflecting the changes in technology and preferences in consumption of content. A revolution in media is taking place, by the choices...

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Stop Trying to Impress With Social Media!

I was looking at buying a laptop the other day and I came across the Alienware website - Alienware spcecialise in very high performance gaming laptops. After looking over the spec of some of the laptops...

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Let’s Do It!

Good morning Appletree readers, my name is Nidhi, aka the Creator, Innovator and Perfectionist. I joined the Appletree family in the middle of August as the Account Manager and it has been quite a roller coaster...

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Are Your Blogs Effective?

We've championed the use of blogs for marketing for a long time. Now we need to look at whether blogs are actually working. As with all marketing tools, you must measure their effectiveness, adjust and re-measure...

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LinkedIn Endorsements are Really Useful!

There's been a lot of cynicism around LinkedIn endorsements. Many people don't really understand what they're for and why we should be using them. I can include myself in this, as I didn't see the point...

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Why Should I Use Blogs?

Did you know that uploading a weekly blog can increase your Google ranking? As Google loves fresh content we are seeing more blogs being uploaded to  websites.  However are blogs only being used for Google rankings?...

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The Last Post

My last Appletree blog.  A time for me to think back over my time at Appletree, and consider how, in my mind, marketing has genuinely found its place. Place - one of the 4 P's in...

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How To Get More Views For Videos

You have recognised that videos are an important marketing activity that connects you with your audience. You have started filming, creating and uploading videos but noticed that the videos are not reaching the amount of views...

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Real Marketing vs Ranking ‘Fixers’ – the Battle Continues …

I've been writing about how SEO should be approached from a true marketing perspective for what seems like an age now. Back in autumn 2012 I wrote a series of blogs, starting with 'Why clever marketing...

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Is SEO that effective?

  Search Engine Optimisation (SEO) is such a vital part of the digital marketing world that recently we are seeing more and more companies offering it as a service. More businesses are claiming SEO expertise as...

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Latest Blog

Connection on the Ski Slopes

10 years ago, I went skiing with a group of other business owners. The group...

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Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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