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In the A – Z of Marketing, Y is for … You!

In the A - Z of Marketing, Y is for ... You! Many small businesses struggle to work out their USP - unique selling point - that makes them different and makes them stand out from...

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Do You Work With Your Competitors or Against Them?

Do You Work With Your Competitors or Against Them? Once upon a time there was a very successful business consultant - let's call him William - who ran a number of Retreats for businesses. Every year...

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In the A – Z of Marketing, R is for – Referrals

In the A - Z of Marketing, R is for - Referrals R could be about Reputation, Relationships or Regular Marketing. They are all important and I've written about all of them recently, so I decided...

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Is Your Networking Too Social?

Is Your Networking Too Social? "I've stopped going to that networking group because it became too social." This was a comment I heard from someone when we were talking about the best local networking meetings to...

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In the A – Z of Marketing I is for … Ideal Clients

In the A - Z of Marketing I is for ... Ideal Clients There are many different ways to promote and grow your business. You can rush around looking for new clients and take on whatever...

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How Do You Build Your Personal Brand?

How Do You Build Your Personal Brand? Last week I wrote about how to develop your personal brand; this time I thought I'd share with you some tips on how to develop your Personal Brand Marketing...

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Why is Skiing Like Business?

Why is Skiing Like Business? I've just had a brilliant week away, skiing in Austria with a group called NetSki. It was a business networking trip, combined with skiing, which got me thinking about the similarities...

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Content Really is King

 Content Really is King At the beginning of January 2014 I decided not to take on any new clients for the next few months. We've had some changes at Appletree recently in terms of staff and...

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Speakers Just Want to Sell, Sell, Sell

Speakers Just Want to Sell, Sell, Sell Over the past few years I have found speaking in public quite natural and it is something I do not struggle with. However over the past few months I...

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Publicly Speaking – Using Talks to Promote Your Business

Publicly Speaking - Using Talks to Promote Your Business Last week I went to the 10th anniversary dinner of the Toastmasters club that I joined about eight years ago. I first went along to the group...

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Latest Blog

Connection on the Ski Slopes

10 years ago, I went skiing with a group of other business owners. The group...

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Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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