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What Do You Need to Sell to Reach Your Goals?

Last week I had a Review Meeting with one of our clients. We created a website for him about six months ago, to help him be found by potential clients and have been working on improving it...

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Three Months In

Three Months In  I've been an Apprentice at Appletree for three months now. I had my three month review last Monday and I can gladly say it went really well. Speaking with Chantal in the warmth...

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Stop Trying to Impress With Social Media!

I was looking at buying a laptop the other day and I came across the Alienware website - Alienware spcecialise in very high performance gaming laptops. After looking over the spec of some of the laptops...

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Why should you get Google Analytics on your new website?

Why should you get Google Analytics on your new website? When you come to build a new website for your business, something you need to take into consideration is; how am I going to measure traffic...

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Do you want to grow your business?

Last year we saw Experience Business  come to life at The Springs Hotel in Wallingford. At the exhibiton we heard talks from speakers, saw a variety of businesses display what they have to offer and supported...

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How Often Should You Review Your Marketing?

How Often Should You Review Your Marketing?   A couple of years ago, while I was writing the section of my book, Magnetic Marketing, that talks about scheduling your marketing, I realised that I needed to...

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Does YouTube Work for Business?

Can videos work to showcase your business? When I started working with Appletree I had no idea how a small business could use videos to show what they are offering. As far as I was concerned...

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Apprenticeship Finale

Last week I handed in my apprenticeship portfolio! My apprenticeship has now officially come to an end! All the academic side of the apprenticeship has been completed! I was promoted to a marketing assistant in May...

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Is SlideShare Part of Your Content Marketing Schedule?

SlideShare started life as a place for people to upload PowerPoint presentations they were using at a conference or event.  Over time it has evolved into a content marketing platform for any form of digital content,...

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Video in Business

Did you know that YouTube is the 2nd most used search engine in the world? This would suggest that more and more people are using videos to answer their questions, give them knowledge or even just...

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Latest Blog

Connection on the Ski Slopes

10 years ago, I went skiing with a group of other business owners. The group...

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Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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