How To Get Recommendations – Find Out What Your Clients Don’t Like About Your Service! The Appletree Client Survey – Part Two In December I wrote about how we commissioned a client survey, to...
What Do Your Clients Really Think of You? The Appletree Client Survey – Part One When did you last ask your clients what they really think of you? Do you know why they use your services...
The A – Z of Marketing: The Full List At the start of 2014 we started writing the A – Z of Marketing – a series of 26 blogs looking at 26 different marketing topics. Of...
Save Money by Measuring Your Marketing How often do you measure your marketing? Do you know which of your marketing activities are giving you the best return and which ones you should stop doing or change?...
In the A - Z of Marketing O is For Objectives Why are objectives so important for your business? Over the past years at Appletree, there have been times when we were unsure as to what...
Do You Have a Responsible Business? CSR - Corporate Social Responsibility - is a phrase that's been around for some time. Large companies shout about how they send their members of staff to carry out volunteer...
Do You Know What Your Customers Really Think of You? This year at Appletree we're doing a lot to make our business more responsible. We renewed our membership of the clever 3P CSR Programme, which helps...
Is Your Networking Too Social? "I've stopped going to that networking group because it became too social." This was a comment I heard from someone when we were talking about the best local networking meetings to...
In the A - Z of Marketing I is for ... Ideal Clients There are many different ways to promote and grow your business. You can rush around looking for new clients and take on whatever...
Three Ways to Make Your Business Different In a crowded market, it's really important to show your potential clients (and your competitors) what makes you different and better than the other businesses that do the...
10 years ago, I went skiing with a group of other business owners. The group...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...
My forthcoming book is the result of over 20 years of looking for better ways...
