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Massive Marketing Mistakes – Number Two: No Goals for Your Business

This is the second blog in a series looking at the biggest marketing mistakes that coaches make when trying to run their own business. The first mistake is not knowing how your business is different to...

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In the A-Z of Marketing – M is for Measurement

If you’ve been to any of my workshops, listened to any of my webinars or read my book, Magnetic Marketing, then you will know that there are two secrets to really effective marketing. The first secret...

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Are You Leaving Your Business Success to Luck?

We’re half way through the year, as I write this blog post in June 2017. How has the first half of the year been for you? Are you on track to reach your goals for this...

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How Do You Get Off the Feast and Famine Rollercoaster?

Marketing and growing your business is a journey. It’s not something that’s going to happen overnight and there are no short cuts or short term fixes. It takes time to build up a reputation, especially if...

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Three is the Magic Number!

What are your top three marketing activities? How many different marketing activities should you do each month? Is three enough? All these questions will be answered in this blog. Some years ago, I attended a workshop...

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The 4Ps of Marketing – Number 1 = Price

Many, many years ago, when I was first learning about marketing (we’re talking way back before Social Media existed and email marketing was unheard of) I learnt about the 4Ps of Marketing. They were gospel and...

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Massive Marketing Mistakes – Number Nine: Not Measuring Your Marketing

In the previous blog in this series, we shared with you the first rule of marketing. The second rule is this: Find out what marketing works for your business and do more of it. You’ve carefully...

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Why Promotional Stuff Really Does Work

A little while ago I wrote a blog about the new key ring I was given by a garage when they mended the exhaust on my old car. (Click here to read that post.) I was impressed...

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Massive Marketing Mistakes – Number Six: Spending Money on Your Marketing

Massive Marketing Mistakes – Number Six: Spending Money on Your Marketing   How often do you think that you’ll just spend a little more on a bigger advert, just to see if it works? Or do...

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Massive Marketing Mistakes – Number Three: Chasing New Clients

Massive Marketing Mistakes – Number Three: Chasing New Clients What’s the third Massive Marketing Mistake that businesses make, which leaves them struggling to build the business they want? The first is not knowing where you are;...

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Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

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