Trust Me – Ad Hoc Marketing Doesn’t Work
What does it take to build a really successful business? Aside from being great at what you do – whether that’s coaching, consulting or training – you also need to get really good at marketing. You...
How Not to Win New Clients
I shouldn’t have won James as a new client last year. Why not? Because I didn’t do my marketing properly! Read More
In the A-Z of Marketing Experts, R is for Rachel Maunder
Rachel Maunder is a Professional Branding expert, who very kindly agreed to help me to write an article for this blog, as I think that the work she does with her clients classes her as a...
In the A-Z of Marketing, V is all about Value
If you’ve read a few of my blog posts, you’ll know by now that when you sell a service to your clients, such as coaching, consulting or training, you don’t have anything tangible to sell. There...
In the A-Z of Marketing – L is for Listening
How can ‘listening’ be a marketing tool, I hear you cry! Listen to what I have to say and I’ll tell you why this is one of the most forgotten marketing tools, that is also one...
How Do You Get Off the Feast and Famine Rollercoaster?
Marketing and growing your business is a journey. It’s not something that’s going to happen overnight and there are no short cuts or short term fixes. It takes time to build up a reputation, especially if...
Are You the Best Person to Do Your Marketing?
When I started planning my new business, back in 2000, I sought as much advice as I could, on how to set up and run a business. One of the best pieces of advice I received...
What Goals Do You Have For Your Business for Next Year?
What Goals Do You Have For Your Business for Next Year? Stephen Covey says start with the end in mind, so when you’re planning the future of your business, start by thinking about where you want...
Use Videos to Build up Your Credibility
This month in the blog I’ve been writing about the importance of credibility, and how it is a vital marketing tool. Credibility is what you need in order to build up the right level of trust...
Mayday! Mayday! Is Your Marketing in Trouble?
Is your marketing in trouble? Let’s take a look at some examples of marketing that works and marketing that doesn’t work and the lessons we can learn from them. This month I’ve enjoyed collecting some examples...
