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What is The Best Aspect of Marketing?

Recently I have been asked the question "what is the best aspect of marketing?" or "what marketing is the best?" This is a question that even the most veteran of marketers would not be able to...

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Why You Must Market Your Marketing

As marketers we spend a huge amount of our time creating compelling content for our clients, as does every marketing consultant or agency for their clients.  So, with all this marketing activity going on all around...

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How Can an Ebook Promote Your Business?

A book is a powerful way of promoting your business. It's like a giant business card that shares your knowledge and experience with your potential clients. Writing a whole book can be a daunting task, so...

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Can Social Media Really Bring Business Your Way?

A very wise man once said "The only way to make sense out of change is to plunge into it, move with it, and join the dance." (Alan Watts, British philosopher). How can this sentence apply...

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Do People Really Buy People?

'People buy people' is a phrase you've probably heard more times than you need to, but when you sell a service it really is important. I'd like to share a story with you, to show you...

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Do You Plan Your Social Media?

I meet a lot of social media 'experts'. At least they tell me they are experts. When I ask how long they've been doing social media, the answer is usually about a year! In my book,...

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Where Is Your Business Going This Year?

The February issue of my newsletter generated the largest response I've had for some time. It prompted people I've not heard from for years to get in touch. So I thought I'd share it with you...

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Planning should always involve a pub!

A lot of my time for Appletree is spent planning.  We plan our clients marketing activity with them, then integrate it with their overall marketing strategy and deliver for them.  Simple. We know it works for...

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Why is Marketing Like Running a Marathon?

Last summer I set myself a goal for this year. I decided that, having taken up running about 2½ years ago, this would be the year that I would run my first marathon. I created a...

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Marketing in 2013

A relatively short time ago, marketing was pretty straightforward for small businesses.  You could go networking, take out an advert in the local paper, maybe even send a mailshot.  Nowadays that list has grown.  You can...

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Latest Blog

Connection on the Ski Slopes

10 years ago, I went skiing with a group of other business owners. The group...

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Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

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Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

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