Massive Marketing Mistakes – Number Three: Chasing New Clients What’s the third Massive Marketing Mistake that businesses make, which leaves them struggling to build the business they want? The first is not knowing where you are;...
Massive Marketing Mistakes – Number Two: No Business Goals This is the second blog in a series looking at the biggest marketing mistakes people make when trying to run their own business. The first mistake...
Massive Marketing Mistakes – Number One: Being the Same as Everyone Else Over the years I’ve met many people who are new in business and are struggling to get going. They are finding the first few...
Get Your Marketing Right and You Don't Need to Know How to Sell Ask any Marketing Consultant whether they think marketing is more important than sales and of course they will tell you that it is....
My Top (Seven) Business Books At a networking meeting I attended in the summer, the speaker told us about her list of top ten business books. They were all books she’d read and she knew many...
Take Your Business on Tour! When Appletree turned 10 years old, I celebrated by writing a book full of the lessons I'd learnt, to help other small business owners avoid making the same mistakes. It took...
In the A - Z of Marketing Q is for ... Questions In the olden days, to promote your business and sell your services to a potential customer, you would turn up at their office and...
Being an Apprentice Must Be Rubbish! On Monday I had my six month review with Chantal; it's hard to believe I have been at Appletree for half a year already. The time has flown by and...
You Need to Take More Risks in Your Business Successful businesses don't stand still. They look for ways in which they can move on - by introducing new products and services, through moving into different markets...
In the last blog, I discussed Twitter for Beginners as a part of the Social or Not Too Social Series. This week let's explore Facebook and see how you can use it for growing your business....
As the UK was about to head into another Covid lockdown towards the end of...
10 years ago, I went skiing with a group of other business owners. The group...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...
