Latest Blog

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
Filter by Categories
Appletree Marketing
Blogs
Books
Brand Recognition
Clients
Competitors
Connection
Content
Contribution
Copywriting
CSR
Databases
Design
Email newsletters
Facebook
LinkedIn
Marketing
Marketing Motivation
Marketing Planning & Marketing Strategy
Measurement
Networking
Newsletters
Online Marketing
Podcasts
PR
Presentations
Pricing
Referrals & Recommendations
Reputation
Sales
Social Media
Strategies
Targeted Marketing
Twitter
Uncategorized
USP
Videos
Websites
Workshops

Categories

How Good Are Your Connections?

There are six human needs that have been written about, originally by Tony Robbins. From these six basic human needs, six emotional USPs for businesses have been developed. The six elements are Certainty, Connection, Contribution, Growth,...

Read More

Why Do You Need To Know Where You’re Going?

What goals have you set yourself this year? Being a coach, consultant or trainer, you understand the need for realistic goals more than most. But did you know that goals are also an essential element of...

Read More

In the A-Z of Marketing Experts, T is for Tony K Silver

According to LinkedIn and Tony K Silver, 97% of people who are on LinkedIn don’t use it properly. What does ‘using LinkedIn properly’ mean? The expert in this blog, Tony K Silver, The LinkedIn Profiler, says...

Read More

Are You Using LinkedIn Properly?

This month I’ve been writing blogs about a problem that many small businesses face – the cost of marketing. Marketing can be expensive, especially if you get it wrong; but get it right and use the...

Read More

The 4Ps of Marketing – Number 1 = Price

Many, many years ago, when I was first learning about marketing (we’re talking way back before Social Media existed and email marketing was unheard of) I learnt about the 4Ps of Marketing. They were gospel and...

Read More

Is LinkedIn the Best Marketing for Your Business?

I first joined LinkedIn many, many years ago, when it was probably the first and only ‘social networking’ site available. No one really seemed to know how to use it, but that has all changed now...

Read More

Massive Marketing Mistakes – Number Six: Spending Money on Your Marketing

Massive Marketing Mistakes – Number Six: Spending Money on Your Marketing   How often do you think that you’ll just spend a little more on a bigger advert, just to see if it works? Or do...

Read More

How To Get Recommendations – Find Out What Your Clients Don’t Like About Your Service!

  How To Get Recommendations – Find Out What Your Clients Don’t Like About Your Service!   The Appletree Client Survey – Part Two In December I wrote about how we commissioned a client survey, to...

Read More

Why Do We Use Social Media?

Why Do We Use Social Media? In January I joined one of my clients at their quarterly Staff Meeting. Usually this is when they all get together to share the successes of the recent quarter, award...

Read More

In the A – Z of Marketing P is for … Pictures

In the A - Z of Marketing P is for ... Pictures   "A picture paints a thousand words'' Frederick R. Barnard, 1921   Almost 100 years later and it would seem that businesses are starting...

Read More

 

Sign Up for the Scribbles Newsletter

– receive practical marketing advice and ideas every month.





Follow us on social media for more marketing updates

Latest Blog

Certainty in the Supermarket

I don’t often go to supermarkets. I’m not keen on the experience and would rather...

Read More

Why USPs Don’t Work

My forthcoming book is the result of over 20 years of looking for better ways...

Read More

Do You Get a Festive Feeling?

You might not be a big fan of Christmas. You might not even celebrate the...

Read More

View All

© 2000 - 2024 Appletree Marketing Consulting Ltd. All Rights Reserved.

Sign Up for the Scribbles Newsletter

Sign Up for the Scribbles Newsletter

– receive practical marketing advice and ideas every month.





x