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Thursday 3 October 2019

In the A-Z of Marketing Experts, T is for Tony K Silver

According to LinkedIn and Tony K Silver, 97% of people who are on LinkedIn don’t use it properly. What does ‘using LinkedIn properly’ mean? The expert […]
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Wednesday 18 May 2016

Are You Using LinkedIn Properly?

This month I’ve been writing blogs about a problem that many small businesses face – the cost of marketing. Marketing can be expensive, especially if you […]
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Wednesday 8 July 2015

The 4Ps of Marketing – Number 1 = Price

Many, many years ago, when I was first learning about marketing (we’re talking way back before Social Media existed and email marketing was unheard of) I […]
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Wednesday 24 June 2015

Is LinkedIn the Best Marketing for Your Business?

I first joined LinkedIn many, many years ago, when it was probably the first and only ‘social networking’ site available. No one really seemed to know […]
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Wednesday 18 March 2015

Massive Marketing Mistakes – Number Six: Spending Money on Your Marketing

Massive Marketing Mistakes – Number Six: Spending Money on Your Marketing   How often do you think that you’ll just spend a little more on a […]
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Wednesday 4 February 2015

How To Get Recommendations – Find Out What Your Clients Don’t Like About Your Service!

  How To Get Recommendations – Find Out What Your Clients Don’t Like About Your Service!   The Appletree Client Survey – Part Two In December […]
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Wednesday 28 January 2015

Why Do We Use Social Media?

Why Do We Use Social Media? In January I joined one of my clients at their quarterly Staff Meeting. Usually this is when they all get […]
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Tuesday 27 May 2014

Content is Queen

  Content is Queen When I first set up Appletree back in 2000, I worked as a freelance copywriter. I wrote content for all sorts of […]
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Thursday 8 May 2014

In the A – Z of Marketing P is for … Pictures

In the A – Z of Marketing P is for … Pictures   “A picture paints a thousand words” Frederick R. Barnard, 1921   Almost 100 […]
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