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Wednesday 18 May 2016

Are You Using LinkedIn Properly?

This month I’ve been writing blogs about a problem that many small businesses face – the cost of marketing. Marketing can be expensive, especially if you […]
Wednesday 8 July 2015

The 4Ps of Marketing – Number 1 = Price

Many, many years ago, when I was first learning about marketing (we’re talking way back before Social Media existed and email marketing was unheard of) I […]
Wednesday 24 June 2015

Is LinkedIn the Best Marketing for Your Business?

I first joined LinkedIn many, many years ago, when it was probably the first and only ‘social networking’ site available. No one really seemed to know […]
Wednesday 18 March 2015

Massive Marketing Mistakes – Number Six: Spending Money on Your Marketing

Massive Marketing Mistakes – Number Six: Spending Money on Your Marketing   How often do you think that you’ll just spend a little more on a […]
Wednesday 4 February 2015

How To Get Recommendations – Find Out What Your Clients Don’t Like About Your Service!

  How To Get Recommendations – Find Out What Your Clients Don’t Like About Your Service!   The Appletree Client Survey – Part Two In December […]
Wednesday 28 January 2015

Why Do We Use Social Media?

Why Do We Use Social Media? In January I joined one of my clients at their quarterly Staff Meeting. Usually this is when they all get […]
Tuesday 27 May 2014

Content is Queen

  Content is Queen When I first set up Appletree back in 2000, I worked as a freelance copywriter. I wrote content for all sorts of […]
Thursday 8 May 2014

In the A – Z of Marketing P is for … Pictures

In the A – Z of Marketing P is for … Pictures   “A picture paints a thousand words” Frederick R. Barnard, 1921   Almost 100 […]
Thursday 1 May 2014

What are Your Business’s Core Values?

What are Your Business’s Core Values? What makes your business tick? What do you stand for? When you know the answers to these questions, you can […]