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Wednesday 8 July 2015

The 4Ps of Marketing – Number 1 = Price

Many, many years ago, when I was first learning about marketing (we’re talking way back before Social Media existed and email marketing was unheard of) I […]
Wednesday 18 March 2015

Massive Marketing Mistakes – Number Six: Spending Money on Your Marketing

Massive Marketing Mistakes – Number Six: Spending Money on Your Marketing   How often do you think that you’ll just spend a little more on a […]
Wednesday 28 January 2015

Why Do We Use Social Media?

Why Do We Use Social Media? In January I joined one of my clients at their quarterly Staff Meeting. Usually this is when they all get […]
Tuesday 27 May 2014

Content is Queen

  Content is Queen When I first set up Appletree back in 2000, I worked as a freelance copywriter. I wrote content for all sorts of […]
Thursday 8 May 2014

In the A – Z of Marketing P is for … Pictures

In the A – Z of Marketing P is for … Pictures   “A picture paints a thousand words” Frederick R. Barnard, 1921   Almost 100 […]
Thursday 1 May 2014

What are Your Business’s Core Values?

What are Your Business’s Core Values? What makes your business tick? What do you stand for? When you know the answers to these questions, you can […]
Friday 11 April 2014

In The A-Z of Marketing L is for Language.

In The A-Z of Marketing L is for Language. How often do you find yourself at a workshop or listening to a presentation on a topic […]
Thursday 9 January 2014

What Does a 24 Year Old Think about Social Media?

What Does a 24 Year Old Think About Social Media Over the past 6 months at Appletree, I have been blogging about and using social media […]
Friday 22 November 2013

Bah Humbug – Bring on The Festive Marketing Ideas

Christmas is here – bring on the Festive Marketing There are five weeks until Christmas is upon us, making the large companies going crazy with festive spirit. […]