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Wednesday 26 August 2015

How Can You Grow Your Business Through Referrals?

When you’re looking for a new service provider, how do you go about doing it? When you need a new accountant, IFA or someone to service […]
Wednesday 8 July 2015

The 4Ps of Marketing – Number 1 = Price

Many, many years ago, when I was first learning about marketing (we’re talking way back before Social Media existed and email marketing was unheard of) I […]
Wednesday 1 July 2015

When Does a Product Become a Service?

And what happens to your marketing when that happens? The way in which products and services are marketed is very different. With a product, you can […]
Wednesday 10 June 2015

The Marketing Secret Weapon

I have discovered what it is that makes the best companies successful! After many years of watching successful small businesses become more successful, while watching other […]
Wednesday 11 March 2015

Massive Marketing Mistakes – Number Five: ‘Follow the Crowd’ Marketing

Massive Marketing Mistakes – Number Five: ‘Follow the Crowd’ Marketing   “I have to use cold calling to promote my business,” they say. “Why is that?” […]
Wednesday 4 March 2015

Massive Marketing Mistakes – Number Four: Trying to Work with Everyone

Massive Marketing Mistakes – Number Four: Trying to Work with Everyone   “Who are your clients?” I ask. “We can work with absolutely anyone,” they reply. […]
Wednesday 25 February 2015

Massive Marketing Mistakes – Number Three: Chasing New Clients

Massive Marketing Mistakes – Number Three: Chasing New Clients What’s the third Massive Marketing Mistake that businesses make, which leaves them struggling to build the business […]
Wednesday 11 February 2015

Massive Marketing Mistakes – Number One: Being the Same as Everyone Else

Massive Marketing Mistakes – Number One: Being the Same as Everyone Else Over the years I’ve met many people who are new in business and are […]
Wednesday 4 February 2015

How To Get Recommendations – Find Out What Your Clients Don’t Like About Your Service!

  How To Get Recommendations – Find Out What Your Clients Don’t Like About Your Service!   The Appletree Client Survey – Part Two In December […]