Why are My Competitors Getting All the Work?
How often do you call a prospective client to follow up a proposal you sent them, only for them to tell you that they’ve just given the deal to one of your competitors? Or do your...
How often do you call a prospective client to follow up a proposal you sent them, only for them to tell you that they’ve just given the deal to one of your competitors? Or do your...
Do you actively encourage people to refer your business to others, or do you just wait for a nice referral to come along? Are you doing anything to encourage more people to recommend you, or are...
When you’re looking for a new service provider, how do you go about doing it? When you need a new accountant, IFA or someone to service your car, how do you find them? Chances are, you...
Many, many years ago, when I was first learning about marketing (we’re talking way back before Social Media existed and email marketing was unheard of) I learnt about the 4Ps of Marketing. They were gospel and...
And what happens to your marketing when that happens? The way in which products and services are marketed is very different. With a product, you can show your potential buyer what they are going to buy...
Massive Marketing Mistakes – Number Seven: Trying to Do It All Yourself Are you a Marketing Consultant? If not, why are you trying to do your own marketing? Are you a website designer? No? So why...
Massive Marketing Mistakes – Number Four: Trying to Work with Everyone “Who are your clients?” I ask. “We can work with absolutely anyone,” they reply. This is Massive Marketing Mistake Number Four – thinking that...
Massive Marketing Mistakes – Number Three: Chasing New Clients What’s the third Massive Marketing Mistake that businesses make, which leaves them struggling to build the business they want? The first is not knowing where you are;...
Massive Marketing Mistakes – Number Two: No Business Goals This is the second blog in a series looking at the biggest marketing mistakes people make when trying to run their own business. The first mistake...
Massive Marketing Mistakes – Number One: Being the Same as Everyone Else Over the years I’ve met many people who are new in business and are struggling to get going. They are finding the first few...
10 years ago, I went skiing with a group of other business owners. The group...
I don’t often go to supermarkets. I’m not keen on the experience and would rather...
My forthcoming book is the result of over 20 years of looking for better ways...